Nielsen’s Press Release on ZEDO Partnership
Nielsen Online Campaign Ratings Expands Footprint Across 15 Online Ad Platforms New York, NY – September 19, 2012 – Nielsen, a global provider of information and insights into what consumers watch and...
View ArticleTV Ad Dollars Can Easily Shift Online in 2013
A snarky Ad Age columnist, Dave Morgan, has said that marketers will have a tough time shifting 10-20% of their TV ad dollars online as they’ve said they wanted to: With the upfront looming, and...
View ArticleNielsen Highlights Audience Shift
Nielsen’s 2014 Advertising and Audiences Report, available as a free download, highlights the complexity of reaching an audience that is fragmenting and changing. While this report still sees TV as...
View ArticleShifts in Viewing: Video Consumption Up, TV Down
How appropriate that Nielsen’s new Cross-Platform Report is called “Shifts in Viewing.” You would have to be insensate not to know that people are consuming more digital video. We know it because our...
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